On this page
Quick Verdict
Both are solid, well-priced email platforms. The right choice comes down to list size and how much you automate. Below about 5,000 subscribers, MailerLite is usually cheaper. From around 10,000 subscribers, GetResponse’s Marketer plan costs less than MailerLite’s Power plan, and adds abandoned-cart recovery, advanced segmentation and hands-on migration help.
MailerLite
Best for small, simple listsChoose it if your list is under ~5,000 and you mainly send newsletters with a few automations.
- Cheaper at small list sizes: $19/mo (Comfort) at 1,000 subscribers
- Every paid plan includes the full feature set; you pay more for list size and sending
- Comfort caps monthly sends and automations; Power removes the caps
- Free plan now 250 subscribers, 2,500 emails a month
Choose it if you have (or expect) 10,000+ subscribers, sell online, or need multi-step automation.
- Lower price than MailerLite Power at 10k, 25k and 50k subscribers
- Unlimited monthly sends on every paid plan
- Marketer: unlimited workflows, advanced segmentation, abandoned-cart recovery
- Custom migration service to move contacts, tags, templates and automations
What You’d Pay at Your List Size
Pick your list size and billing term. Prices are each vendor’s published list price for that size, checked on October 29, 2026.
Unlimited automation plans
Entry plans
Per month, USD, before tax. “Annual” shows the per-month price when paid yearly (GetResponse saves 18%, MailerLite about 10%). MailerLite Comfort includes monthly sends of 10× your subscriber count and up to 50 automations; GetResponse Starter includes unlimited sends and one automation workflow.
See GetResponse PlansSide-by-Side Comparison
| Criteria | MailerLite | GetResponse |
|---|---|---|
| Free planWhat you get for $0 | 250 subscribers, 2,500 emails a month. | 500 contacts, 2,500 newsletters a month, plus 14 days of premium features. Winner |
| Price at 10,000Unlimited-automation plan, monthly | Power: $129/mo | Marketer: $114/mo Lower at 10k+ |
| Price at 1,000Unlimited-automation plan, monthly | Power: $39/mo Lower under 5k |
Marketer: $59/mo |
| Monthly sendsEmail volume limits | Comfort: 10× subscribers per month. Power: unlimited. | Unlimited on every paid plan. Winner |
| AutomationWorkflows and segmentation | Comfort: up to 50 automations. Power: unlimited. | Starter: 1 workflow. Marketer: unlimited workflows + advanced segmentation. Even at top tier |
| EcommerceSelling through email | Store integrations and digital products (5 on Comfort, unlimited on Power). | Marketer: ecommerce campaigns, abandoned-cart recovery, promo codes. Winner |
| SupportWhen you need help | Comfort: email support. Power: live chat & email. | 24/7 support on paid plans, plus 1:1 onboarding with a customer success expert. Winner |
| Migration helpGetting your data over | Export subscribers to CSV. | Custom migration service: contacts, tags, custom fields, templates, automations, segments, DKIM/DMARC. Winner |
| Dedicated IPFor high-volume senders | Enterprise (200K+ subscribers). | Enterprise plan. Tie |
| TrialTry before paying | Free trial on paid plans, no card. | 14 days of premium features on the free plan, no card. Tie |
Sources: mailerlite.com/pricing and getresponse.com/pricing, plan details and help pages, checked October 29, 2026. Prices exclude tax and can change; confirm on the vendor’s site before buying.
Pricing Explained: Where the Lines Cross
Both platforms price by list size, but they climb at different rates. MailerLite starts cheaper. GetResponse’s prices rise more slowly as your list grows, so somewhere between 5,000 and 10,000 subscribers the advantage flips. The chart compares the two plans with unlimited automations, on monthly billing.
Plans at 1,000 contacts
Prices rise with your contact count. Use the calculator above, or GetResponse’s own slider, for your size.
$15.58/mo billed annually
- Unlimited monthly email sends
- Landing page builder, signup forms & popups
- Welcome series & AI content tools
- 1 custom automation workflow
$48.38/mo billed annually
- Unlimited automation workflows
- Advanced audience segmentation
- Abandoned-cart recovery
- Ecommerce campaigns, integrations & API
$56.58/mo billed annually
- Everything in Marketer
- Course creator & premium newsletters
- Webinars
- Website builder
Quote-based
- Dedicated IP address
- Transactional emails & SMS
- Single sign-on
- Priority support
Watch the MailerLite Comfort send cap: Comfort includes monthly emails equal to 10× your subscriber bracket. If you email more than a couple of times a week, you’ll likely need Power, which is the fairer comparison to GetResponse Marketer.
Features Compared
MailerLite gives every paid plan its full feature set and limits usage on Comfort. GetResponse unlocks tools by plan, with the selling and automation tools concentrated in Marketer and above.
Automation & segmentation
GetResponse Marketer includes unlimited automation workflows and advanced audience segmentation for behavior-based journeys.
MailerLite: up to 50 automations on Comfort, unlimited on Power.
Ecommerce
Abandoned-cart recovery, ecommerce campaigns and promo codes are built into GetResponse Marketer.
MailerLite: store integrations and digital product sales (5 products on Comfort, unlimited on Power).
Sending volume
Every GetResponse paid plan includes unlimited monthly email sends, so frequent senders don’t need to upgrade just for volume.
MailerLite: Comfort sends 10× your subscriber bracket per month; Power is unlimited.
Webinars & courses
GetResponse Creator adds webinars, a course creator and premium newsletters for people who sell knowledge.
MailerLite: digital products, paid newsletters and sites on paid plans.
How GetResponse Works
Most email tools stop at “write a newsletter and hit send.” GetResponse is built around the whole path from a stranger landing on your site to a repeat customer. Everything sits in one account, so the data you collect at step one drives what happens at step four.
-
Step 1
Capture
Grow your list with signup forms, popups and a landing page builder, included from the Starter plan.
-
Step 2
Nurture
Welcome new contacts automatically, then segment them by behavior and send the right message with automation workflows.
-
Step 3
Convert
Recover abandoned carts, send ecommerce campaigns with promo codes, and reach visitors with web push notifications.
-
Step 4
Grow
Sell courses, webinars and premium newsletters on Creator, and connect your stack with integrations and the API.
Why this matters for MailerLite users: on MailerLite you choose a plan by list size and sending volume. On GetResponse you choose by what you want the platform to do, and every paid plan includes unlimited monthly sends.
Why GetResponse Is the More Powerful Platform
“Powerful” only matters if it changes your results. These are the six areas where GetResponse gives growing businesses more room to work.
One platform, fewer tools
Email, landing pages, forms, popups, web push and automation in one account. Creator adds webinars, courses and a website builder, so you can drop separate subscriptions.
No send caps
Every paid plan includes unlimited monthly email sends. Email daily during a launch or holiday sale without upgrading just for volume.
Automation built to sell
Marketer includes unlimited workflows and advanced audience segmentation, so journeys can branch on what each contact does.
Real ecommerce tools
Abandoned-cart recovery, ecommerce campaigns and promo codes are built into the Marketer plan, ready to connect to your store.
Costs less as you grow
At 10,000 subscribers Marketer is $114/mo vs. $129 for MailerLite Power, and the gap widens to $30/mo at 50,000 (monthly billing).
People to help you
A custom migration service, a 1:1 onboarding session and 24/7 support on paid plans, so the switch isn’t a weekend project.
Where GetResponse isn’t the better pick: lists under about 5,000 with simple newsletter needs usually pay less on MailerLite. See Who should choose which.
Why MailerLite Users Are Looking at GetResponse Now
MailerLite changed its plans in 2026
Paid tiers became Comfort and Power, and the free plan dropped to 250 subscribers. If your plan changed, it’s a natural moment to compare.
Your list has outgrown the crossover point
From around 10,000 subscribers, GetResponse Marketer costs less than MailerLite Power on both monthly and annual billing. Check your size.
You’re hitting Comfort’s limits
Comfort caps monthly sends at 10× your list and automations at 50. Moving to Power costs more; GetResponse has no send caps on any paid plan.
You want selling tools, not just newsletters
If abandoned carts, promo codes or webinars are on your roadmap, GetResponse already has them in the plan instead of as add-ons.
Annual plans include extras
GetResponse annual plans save 18% and include a free custom domain for the first year.
Free plan for up to 500 contacts + 14 days of premium features. No credit card.
Will Switching Hurt My Deliverability?
It doesn’t have to. Deliverability depends far more on your domain authentication, list hygiene and sending habits than on the platform. Treat any published “inbox rate” for either tool with caution, including on review sites.
Do these three things and most switchers see no lasting drop:
Authenticate first
Set up SPF, DKIM and DMARC for your sending domain before the first campaign. GetResponse’s migration service includes DKIM/DMARC setup.
Clean before you import
Leave long-inactive and bounced contacts behind. Smaller, engaged lists build reputation faster.
Ramp up gradually
Send to your most engaged segment first, then widen over the first couple of weeks.
Test on your own list
During the trial, send the same campaign to Gmail, Outlook and Yahoo test inboxes and compare placement.
How to Switch From MailerLite to GetResponse
The biggest worries are losing subscribers, breaking automations, or going quiet for a week. GetResponse’s custom migration service is built for exactly that: create an account, fill in a short survey, then book a call with a customer success agent who handles the transfer. According to GetResponse, it can move contacts, tags, custom fields, email templates, automation workflows, segments, native integrations and DKIM/DMARC setup.
- Open a free accountNo card needed. You get 14 days of premium features.
- Back up your listExport MailerLite subscribers to CSV, even if you use assisted migration.
- Book migration helpRequest the custom migration service, or import contacts yourself.
- Authenticate & testSet up DKIM/DMARC, send a test campaign, then repoint signup forms.
- Close the old accountOnly after automations are live. MailerLite doesn’t refund unused time.
Time it right: 14 days of premium features goes quickly. Have your CSV export and domain access ready before you start the trial, so you can test real campaigns and automations inside the window.
Pros & Cons
Our pick
Pros
- Cheaper than MailerLite Power from ~10,000 subscribers
- Unlimited monthly sends on every paid plan
- Abandoned-cart recovery and advanced segmentation on Marketer
- Custom migration service and 1:1 onboarding
- Larger free plan (500 contacts) and 18% off annual
Cons
- Starter includes only one automation workflow
- Marketer costs more than MailerLite Power below ~5,000 subscribers
- Premium trial is 14 days, so plan your test in advance
MailerLite Simple & clean
Pros
- Cheaper at small list sizes
- Full feature set on every paid plan
- Very easy, uncluttered editor
- Live chat support on Power
Cons
- Free plan cut to 250 subscribers in 2026
- Comfort caps monthly sends and automations
- Gets pricier than GetResponse as lists grow
- No refunds for unused plan time
Who Should Choose Which?
Switch to GetResponse if you…
- Have, or will soon have, 10,000+ subscribers
- Need abandoned-cart flows or advanced segmentation
- Send often and don’t want send caps
- Want help moving automations, not just a CSV
Stay with MailerLite if you…
- Have a list under ~5,000 and simple needs
- Send a newsletter once or twice a week
- Value the simplest possible editor
- Don’t need ecommerce automation
Frequently Asked Questions
Is GetResponse cheaper than MailerLite?
It depends on list size. Comparing the plans with unlimited automations on monthly billing, MailerLite Power is cheaper at 1,000 to 5,000 subscribers, while GetResponse Marketer is cheaper at 10,000 ($114 vs. $129), 25,000 ($215 vs. $239) and 50,000 ($359 vs. $389). Prices checked on each vendor's site on October 29, 2026.
Is GetResponse free?
Yes. GetResponse Free covers up to 500 contacts and 2,500 newsletters a month, and new accounts get premium features for the first 14 days. No credit card is required.
Does MailerLite still have a free plan in 2026?
Yes. MailerLite's free plan covers up to 250 subscribers and 2,500 emails per month.
Can GetResponse migrate my MailerLite account for me?
GetResponse offers a custom migration service. You create an account, complete a short survey, and book a call with a customer success agent, who can move contacts, tags, custom fields, templates, automation workflows, segments and DKIM/DMARC settings. Confirm the terms for your plan when you book.
Will I lose subscribers when I switch?
Not if you plan it. Keep a CSV backup, authenticate your sending domain before the first send, and send to your most engaged contacts first. Keep records of how subscribers opted in, since you may need them for compliance.
Does GetResponse have a 24-month plan?
Not on standard plans. GetResponse's pricing page lists monthly and 12-month billing, with 18% off annual. The Enterprise plan also offers 24-month billing.
Is there a GetResponse Black Friday deal in 2026?
As of October 29, 2026, we haven't seen a 2026 Black Friday offer published. We'll update this page with verified details once it's live.
Test GetResponse on your own list
Start on the free plan, use the 14-day premium window to run a real campaign and automation, and ask for migration help if you decide to switch.
- No credit card
- 500 contacts free
- Custom migration service
Opens getresponse.com in a new tab
How We Researched This Comparison
All prices are list prices taken from each vendor’s own pricing page on October 29, 2026: MailerLite by stepping its subscriber slider on monthly and annual billing, GetResponse from its published price table at each list size. Plan features come from the same pricing pages and each vendor’s help and migration documentation. We did not run our own deliverability tests, so we don’t publish inbox-placement percentages.
We earn a commission if you sign up for GetResponse through our links. That doesn’t change the facts above, and we’ve said plainly where MailerLite is the cheaper or better fit. When a vendor changes pricing or launches a promotion, we update this page and the date at the top.